Zeus of Marketing


Posts filed under 'Content Strategy'

The 10 Commandments of Social Media – Ignore at your peril

Prophesying from Mount UWS (Upper West Side)

Prophesying from Mount UWS (Upper West Side)

With so many 500+ words Social Media articles still inundating my news-feeds and inbox, I decided to create a 10 point summary for easy “digestion.” You can blame the title to my guilt driven Catholic upbringing. Please click below to view the 10 Commandments in my Latin Business Today’s column.

The Ten Commandments of Social Media

As always feel free to comment to your heart’s content. I appreciate each and every one of your insightful comments, and I promise to pay extra attention to any opposing point of view. Feel free to reach me if you would like to review my thoughts in a more quantitative and practical manner. You can contact me via email: zeus@jrgrana.com, Twitter: @zeusofmarketing and Facebook: Zeus of Marketing. You can also find additional contact information via LinkedIn:http://www.linkedin.com

 

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August 28th, 2013

The Power of the MEME

 

keepcalmstaystrong

Long Live Boston

Sometimes it takes a horrible event to introspect into what type of messages break through the clutter and touch our hearts as much as our intellect.

At a time when we are bombarded with the latest trends on Social Media; “mobile is king, content needs graphics to resonate, video is indispensable” and on and on…The vision of a MEME kept coming up in my head all last week. In today’s Latin Business Today, I wrote an article on how the “Keep Calm” MEME helped me communicate my feelings and what we can learn and apply it to our digital activities.

Please click to read on the full article on how to best leverage a MEME at Latin Business Today here.

As always feel free to comment to your heart’s content. I appreciate each and every one of your insightful comments, and I promise to pay extra attention to any opposing point of view. Feel free to reach me if you would like to review my thoughts in a more quantitative and practical manner. You can contact me via email: zeus@jrgrana.com, Twitter: @zeusofmarketing and Facebook: Zeus of Marketing. You can also find additional contact information via LinkedIn:http://www.linkedin.com/in/jrgrana.

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April 25th, 2013

A Single Tip That Will Increase Your PDF Whitepaper Readership “a hundredfold”

This is probably my shortest post ever – but in the name of efficiency, I figured I would give advice and at the same time let one of my biggest content pet peeves off my chest.

We all know how content development is one of the most important strategies we can use to increase our digital presence these days. Besides helping with organic search it can also place your company in very high regards with your customers and prospects (read high purchase intent) due to your altruistic information sharing and thought leadership. With so much at stake combined with the following points:

  • In a world where most people are now reading their information from Smartphones and Tablets,
  • In a world where many are helping the environment by choosing to read from the screen rather than print it,
  • In an aging demographics country where more and more people need or are starting to need reading glasses…

..WHY SO MANY WHITEPAPER PDF’S HAVE MULTIPLE COLUMNS???

Here’s my very simple tip to improve readership of the, more often than not, very thoughtful and researched whitepaper:

WRITE IT ON SINGLE COLUMN!!!!!!
(Always make your text easy to read no matter what screen is used. When in doubt, edit for the lowest common denominator).

Back to marketing 101 – put yourself in your customer/audience “shoes” first (EMPATHY) – have you noticed how unnerving it is to move up and down the screen to continue reading the next column?

We could add a few more tips such as efficient use of graphics, keep it simple, etc., etc, but I bet that just this ONE tip will go the distance in readership growth.

Next, I may tackle my second biggest pet peeve, 2-point sized font text in Infographics (remember, infographic stands for delivering a message via a visual medium, NOT, adding some pictures to 1.000 words and making them small so it fits above the fold).

As always feel free to comment to your heart’s content. I appreciate each and every one of your insightful comments, and I promise to pay extra attention to any opposing point of view.  Feel free to reach me if you would like to review my thoughts in a more quantitative and practical manner.  You can contact me via email: zeus@jrgrana.com, Twitter: @zeusofmarketing and Facebook: Zeus of Marketing. You can also find additional contact information via LinkedIn:http://www.linkedin.com/in/jrgrana.

 

 

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3 comments October 16th, 2012


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