Zeus of Marketing

“MAD” Social Media Experiment : Open Letter for your Votes

August 20th, 2011

I  just emailed the “letter” below to almost everyone in my Yahoo contact list. If you are lucky (or unlucky enough) to know me, chances are you received a copy. Since I consider all the readers of my blog close friends I want to extend my request for votes to you as well. To get you in the “IN” of my plans, my ultimate objective is to write an article about Successful (or not) use of Social Media via multiple channels. I am using this weekend to ensure that I cover all the major channels (email, LinkedIn, Facebook, You Tube, Twitter, Text, even Google + – Click in any of highlighted “channel” to go directly to it) in my plight. My apologies in advance to those friends that will be receiving this via all channels – please give me a “poetic license” in the name of Social Media research.

Here´s the letter:

Dearest friends, family and acquaintances (I know, I must want something):

Lately, I have been paying attention to a campaign tie-in between Banana Republic and the TV show Mad Men. Overall their execution of the campaign has not gone smoothly to say the least.

They have also introduced a contest to give away a walk-in role in the show to the person to receives the most votes. I would love to write a story about the campaign from a consumer perspective as well as a marketer perspective. To do this I would appreciate your vote to get me to the show.

Please click on the attached AMC link and vote for me (registration to vote is quick and you can opt out of any further emails from Banana Republic or AMC to make sure there’s no spam consequences to your act of kindness):

Click here , or copy and paste the following url into your browser window:

http://madmencastingcall.amctv.com/browse/detail/446b1e1a038f4756b34098dbd4507e030b2ae1c9

Note – The site asks you to log in – once you do using your google, yahoo, twitter or facebook accounts – you do not have to enter any other information other than your Cable/Satellite provider – no need to upload a photo or anything else. Vote early and often,  just found out that you can vote once a day.

To increase the probability of making it happen, please enlist your most trusted friends, family and acquaintances in your contact list – ideally this could be a viral case study (and a book) – hey if Justin Bieber could write his memoirs at 16  – how could a forty……  not write his  (Laugh out loud , or as millennials say these days  hahaha or LMAO) . HELP ME GO VIRAL

For additional background on my writings and research so far on the Banana Republic/Mad Men campaign you can visit my blog  click here, or copy and paste the following url into your browser window:

http://jrgrana.com/blog/?p=657 .

Also in my Facebook page at:  http://facebook.com/zeusofmarketing

Thank you in advance for your time and consideration. I Will definitely keep you posted.

Cheers

Jesús (Mad Man Zeus) Graña

PS:  Vote early and often. Just found out that you can vote once a day. You can vote for more than one person if you so desire and/or have other friends participating

PPS: I know some of you worry that I may be tipping my hand by publicly announcing my objective  – but trust me, as a strategist, I have considered various scenarios and will be glad to review with you in a more private communication method. You can also contact me via email: zeus@jrgrana.com, Twitter: @zeusofmarketing and Facebook: Zeus of Marketing. You can also find additional contact information via LinkedIn: http://www.linkedin.com/in/jrgrana

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