Zeus of Marketing


Archive for September 10th, 2013

The Next Big Thing – WARNING: Brace up for the Hype!!!!

Will the "shoe-phone" be next?

Will the “shoe-phone” be next?

Somewhere along the line – we have forgotten the importance of value add into our activities.
The constant need for hype and speed is creating a blind spot towards what’s important to our customers.

While this article coat-tails on the “latest and greatest” hardware hype of the Smartwatch, my intention is to promote a more intelligent discourse towards where is technology taking us and how we can integrate into its ecosystem in a manner that creates value not only to us as marketer but, more importantly, to our customers.

Check out my point of view and recommendations on how to deal with the latest hype here:

The Next Big Thing – WARNING: Brace up for the Hype!!!!

Moving forward – if you haven’t done so yet, take a step back and focus on identifying how to best integrate (not use) your product/service strategy and your customer insights within the digital ecosystem – stop following old business models and forcing them into the newest CuSoAbbs (cute sounding abbreviations) – which only make sense for what they were created: rebranding newly gentrified neighborhoods.

As always feel free to comment to your heart’s content. I appreciate each and every one of your insightful comments, and I promise to pay extra attention to any opposing point of view. Feel free to reach me if you would like to review my thoughts in a more quantitative and practical manner. You can contact me via email: zeus@jrgrana.com, Twitter: @zeusofmarketing and Facebook: Zeus of Marketing. You can also find additional contact information via LinkedIn:http://www.linkedin.com

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