August 14th, 2012
To this date, I still hear customers demanding to start a Facebook Page without first understanding what their brand stands for – or even what benefit their brand delivers to a customer. How can you develop a Social community and a following without first understanding who you are? Imagine the awkwardness of Mitt Romney trying to mingle in an ACLU mixer. The same goes for any brand trying to generate a following without first understanding what they stand for and who is most likely to sympathize with their message.
In this Latin Business Today installment, I explain the basics of a Positioning Statement:
One of the most basic tenets in marketing is one of the most often overlooked by entrpreneurs as they start their businesses. For the most part we all seem to get “starstruck” by the social media phenomena. Instead of thinking about who is our customer and what key benefit our product delivers to them, we ask how to start a Facebook page or what to tweet about….(read more)
Once you have your positioning statement you can continue to my post on Brand Persona for further help in Customer Social Media engagement.
As always feel free to comment to your heart’s content. I appreciate each and every one of your insightful comments, and I promise to pay extra attention to any opposing point of view. Feel free to reach me if you would like to review my thoughts in a more quantitative and practical manner. You can contact me via email: firstname.lastname@example.org, Twitter: @zeusofmarketing and Facebook: Zeus of Marketing. You can also find additional contact information via LinkedIn:http://www.linkedin.com/in/jrgrana.