I am sure I am not the only person that will not read one more word about Osama’s death or Price William and Kate’s Royal Wedding. How about seeing Winning!!! one more time? Will Lindsay’s jail sentence will finally free us from her media frenzy? While Social Media brings many opportunities to communicate with friends, partners and customers, it also helps creates an unwelcome single topic information-tsunami. The good news is that when it comes to you, master of your brand/business, you can actively manage the communication and conversation to optimal levels.
Being Latino, I have always relied on my grandmother’s sayings when it comes to my actions (I could write a decade’s worth of blogs just on the ones I remember). I am glad that in this case there’s one in English that applies well in this situation. There’s definitely a boiling point when it comes to excesses (todo en exceso es malo), and the above mentioned subjects have definitely reached it. When developing your Social Media content strategy please remember five key common sense rules:
1. Repetition can get old fast (another golden rule: more than three times is overkill or probably not true).
2. Change is good (People like new/fresh content).
3. Al Cesar lo que es del Cesar (People like relevant content).
4. A picture is worth a thousand words (Great attention-grabber tactic).
5. Silence is golden – but protracted can be deadly (people forget fast).
Net : Develop your communication objectives which includes a clearly defined target audience, write with relevancy to that audience (e.g., millenials do not care about continence) and try to not over post. Creating a topics calendar (weekly or bi-weekly) can also help you identify the upcoming topic and frequency by aligning it to your upcoming launches, upgrades, specials, etc.
When developing your content and communications strategy, have these short tips in mind and I am sure you will be attracting more bees with honey in no time.
Stay tuned for my next blog. In the meantime, please share your thoughts below; I appreciate each and every one of your insightful comments, and I promise to pay extra attention to any opposing point of view. You can also contact me via email: email@example.com, Twitter: @zeusofmarketing and Facebook: Zeus of Marketing. You can also find additional contact information via LinkedIn: http://www.linkedin.com/in/jrgrana
May 5th, 2011