Zeus of Marketing


Archive for May, 2011

In Social Media: Some of the Best Things are Free

Try Before You Buy

Greetings from Jamaica.  Even Zeus needs a break once in a while. This week I want to share with you a great blog  by Pritt Kallas from Dream Grow Social Media. If you remember my initial blogs regarding the five iterative steps for a successful Social Media strategy execution, the first and more important one is to listen.

In Pritt’s latest blog he offers a list of 48 free monitoring tools in the web. Please take a time to peruse his blog: 48 Free Social Media Tools and start identifying what current and potential customers are saying about you. You can also use these tools to learn about your competitors.

The best part is that once you find out the great information that Social Media monitoring provides, you will be ready and more comfortable moving to the rest of the steps. I hope you enjoy the reading and the resources and I look forward to your feedback.

Stay tuned for my next blog.  In the meantime, please share your thoughts below; I appreciate each and every one of your insightful comments, and I promise to pay extra attention to any opposing point of view. You can also contact me via email: zeus@jrgrana.com, Twitter: @zeusofmarketing and Facebook: Zeus of Marketing. You can also find additional contact information via LinkedIn: http://www.linkedin.com/in/jrgrana

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May 19th, 2011

What’s Your Brand “Persona”? Having a Personality is Critical In Social Media

Old Spice: Strong and on point

Various articles this week have mentioned that to succeed in social media an organization/brand has to interact with customers as if it was a person. To tell you the truth, it makes all the sense in the world!!! After all, when is the last time that you found yourself talking to your bowl of cereal? but,  at the same time, how many of you have a warm feeling when you see Captain Crunch, or Tony the Tiger, or for the younger crowd, good old Count Chocula? I considered the Corn Flakes colorful rooster, Cornelius, my best friend, maybe my choice to go to Cornell was a subconscious one. All these icons were most likely an offshoot of developing a brand personality for these products.

Social Media has elevated in importance the whole process in marketing of defining a brand personality. For those of us that have gone through the process, it can be a daunting one, but having participated in it for brands like Woolite, Resolve and Lysol. It helps me understand better how to put myself in these brand’s “shoes” and hold a conversation with my loyal users as if I was the brand. As a quick example,
Woolite would never engage it’s users in a mud fight but would gladly talk about a Victoria’s Secrets fashion show. Woolite is a savvy woman that knows how to take care of her clothes and dresses to the nines. She’s honest and direct and have thousands of tips on how to be like her.

As a recent example, I’m sure that you can identify Old Spice as “that guy” (Suave and Debonair) that every woman wants to be with. If you are the buyer of Old Spice who would you rather interact with, a corporate service representative script or “that guy” that seems to have the world figured out.

It is important that you train everyone in your business that creates content and engages with customers via Social Media to absorb the personality of your brand/business as if they were the best method actors in Hollywood.

The good news for you is that it is not that difficult (click here for a great resource on how to do it). For small business sometime is as easy as taking over the personality of the owner/founder which usually has rapidly permeated into the offerings of the company.

Do the homework recommended in the above link and let’s all start “friending and liking” as well as engaging with our customers as a unique persona. Its more long term and satisfying, not to mention profitable and differentiating (Marketing 101) as customers will engage for the personality  – not for the expected $1.00 off coupon. Which may still be necessary for the initial “like” but the personality will keep them coming back for more.

Stay tuned for my next blog.  In the meantime, please share your thoughts below; I appreciate each and every one of your insightful comments, and I promise to pay extra attention to any opposing point of view. You can also contact me via email: zeus@jrgrana.com, Twitter: @zeusofmarketing and Facebook: Zeus of Marketing. You can also find additional contact information via LinkedIn: http://www.linkedin.com/in/jrgrana

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May 12th, 2011

The “Too Much of a “Good” Thing” Rule is Alive and Well in Social Media – 5 Short Tips to Remember

No words necessary

I am sure I am not the only person that will not read one more word about Osama’s death or Price William and Kate’s Royal Wedding. How about seeing Winning!!!  one more time?  Will Lindsay’s jail sentence will finally free us from her media frenzy? While Social Media brings many opportunities to communicate with friends, partners and customers, it also helps creates an unwelcome single topic information-tsunami.  The good news is that when it comes to you, master of your brand/business, you can actively manage the communication and conversation to optimal levels.

Being Latino, I have always relied on my grandmother’s sayings when it comes to my actions (I could write a decade’s worth of blogs just on the ones I remember). I am glad that in this case there’s one in English that applies well in this situation. There’s definitely a boiling point when it comes to excesses (todo en exceso es malo), and the above mentioned subjects have definitely reached it.  When developing your Social Media content strategy please remember five key common sense rules:

1. Repetition can get old fast (another golden rule: more than three times is overkill or probably not true).
2. Change is good (People like new/fresh content).
3. Al Cesar lo que es del Cesar (People like relevant content).
4. A picture is worth a thousand words (Great attention-grabber tactic).
5. Silence is golden – but protracted can be deadly (people forget fast).

Net : Develop your communication objectives which includes a clearly defined target audience, write with relevancy to that audience (e.g., millenials do not care about continence) and try to not over post. Creating a topics calendar (weekly or bi-weekly) can also help you identify the upcoming topic and frequency by aligning it to your upcoming launches, upgrades, specials, etc.

When developing your content and communications strategy, have these short tips in mind and I am sure you will be attracting more bees with honey in no time.

Stay tuned for my next blog.  In the meantime, please share your thoughts below; I appreciate each and every one of your insightful comments, and I promise to pay extra attention to any opposing point of view. You can also contact me via email: zeus@jrgrana.com, Twitter: @zeusofmarketing and Facebook: Zeus of Marketing. You can also find additional contact information via LinkedIn: http://www.linkedin.com/in/jrgrana

 

 

 

 

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May 5th, 2011


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